Boston Consulting Group
Investment Watches
Market For Luxury Watches Continues To Correct Despite Gen Z Demand!
Luxury watch prices on the secondhand market have hit a near two-year low, undoing the surge that saw brands like Rolex, Patek Philippe, and Audemars Piguet achieve record prices during the pandemic. Data from WatchCharts reveals a 34% drop in the average resale price since March 2022. At its height, the average resale price reached $47,715 and collapsed to $31,507 in early September 2023.
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