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Monday, April 22, 2024

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Mercedes-Benz’s Technological Leap in E-Drive and Software!

Mercedes-Benz is gearing up to make significant advancements in electric drive technology and automotive software in the coming years.

CEO Ola Källenius announced that the company is poised to take a major technological leap forward, and enthusiasts will get a sneak peek at the upcoming IAA auto show in Munich this September. The company’s electric drive technology will see a complete overhaul from “A to Z,” with innovations in areas like cell chemistry and inverters.

Addressing concerns about the German automakers’ competitiveness in the electric vehicle market, especially in China, where local rivals are gaining ground, Källenius expressed confidence in Mercedes-Benz‘s position. He emphasized that the company has no intention of lagging behind competitors in both electric drive systems and digital offerings. In the premium segment, the competition is not as fierce as in the mass-market segment, giving Mercedes-Benz an advantage.

In Europe, the focus is shifting towards expanding the charging infrastructure as the pioneer buyer phase comes to an end. With the transition to electric vehicles becoming more widespread, the goal now is to attract a larger pool of buyers. As Mercedes-Benz embarks on this technological journey, it aims to solidify its position as a key player in the ever-evolving electric vehicle market.

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