Binance Founder Changpeng Zhao is certainly a very clever and super-rich guy. In March 2022, his Binance Group entered into a strategic partnership with the Nasdaq-listed crypto exchange operator EQONEX Limited, making it a sort of subsidiary. Binance Group provided a $36 million loan facility and has the right to nominate key management positions and Board members. Consequently, Jonathan Farnell has been appointed CEO, Almira Cemmell Chief Corporate Affairs Officer, and Daniel Ling was appointed Chief Financial Officer (CFO).
The New Management
Under the terms of the strategic partnership announced last week, Bifinity retained the right to nominate key appointments, including the CEO and two new Board members. Before joining EQONEX in March 2022, Jonathan Farnell served as Head of Binance UK and CEO of Bifinity. Helen Hai, President of Bifinity, has also been appointed to the EQONEX board. Daniel Ling served as the Strategy Director for Bifinity before becoming EQONEX’s CFO.
The UK Financial Conduct Authority (FCA) said that it would be concerned about the announcement made by the Eqonex Group and the Binance Group. The FCA said it did not have powers to assess the fitness and propriety of the new beneficial owners or the change in control before the transaction was completed. However, the regulator previously published its concerns about Binance. The Binance Group includes Binance Markets Limited. The FCA regulates Binance Markets Limited with reference number 688849 for a limited set of activities.
BAM Trading Services Inc. d/b/a Binance.US, the US branch of the Binance Group raised over $200 million in its first external funding round in April this year, just before the markets took a nosedive. The company was valued at $4.5 billion at the time. Binance.US CEO Brian Shroder recently said that the company is “in the strongest position possible to not only successfully weather this downturn but also emerge as the leading crypto platform in the U.S.“
Binance.US is tied to Binance through its founder, Changpeng Zhao, and its licensing agreements with Binance Group that cover its core technology and naming rights.