ITV, a prominent broadcasting company, is grappling with a challenging advertising market that its CEO, Dame Carolyn McCall, describes as the worst since the 2008 financial crisis. The downturn in ad spending is taking a toll on ITV's revenue and share price, raising concerns about its future growth and stability. This article sheds light on the current state of ITV and the impacts of the advertising recession on the company's financial performance and expansion plans.