Volvo is deepening its involvement in the taxi business with a strategic move that signals the automaker’s growing focus on this sector. The Swedish automotive manufacturer has recently signed a comprehensive framework agreement with the major taxi associations BVTM and TMV. This partnership is designed to offer substantial benefits to taxi operators, including exclusive discounts on vehicles and industry-specific modifications.
As part of the agreement, Volvo will provide complete packages tailored to the needs of taxi companies. These packages will include vehicle customization options such as wrapping in the characteristic light ivory color used by taxis, as well as calibration services and fare programming specifically designed for the industry. This ensures that the vehicles meet the stringent requirements and expectations of taxi operations.
Moreover, Volvo has committed to handling the delivery, maintenance, and repair of these vehicles through its network of authorized local dealers. This integration of services is intended to simplify operations for taxi companies, allowing them to focus on their business while Volvo takes care of the logistical and technical aspects.
This initiative reflects Volvo’s broader strategy to expand its market presence and adapt its offerings to meet the specific needs of various industries. By partnering with key players in the taxi sector, Volvo aims to provide tailored solutions that enhance the efficiency and reliability of taxi services, further solidifying its position as a preferred choice among taxi operators.
