In a surprising move, Saudi Arabia has reportedly opened its first alcohol store in the diplomatic quarter of Riyadh, as sources revealed to CNBC. While the news has yet to be officially confirmed by the Saudi government, this development is seen as a significant breakthrough in a highly conservative Muslim theocracy where the consumption of alcohol has been strictly prohibited since 1952.
Store Rules and Regulations:
According to CNBC, the venue is exclusively accessible to non-Muslim diplomats, with access authorization facilitated through a specialized app called Diplo. The store has imposed strict rules, including a ban on guests and individuals under the age of 21. Photography is prohibited, and mobile phones must be securely stored in designated pouches while inside the store. Additionally, purchases are subject to a monthly quota system per registered individual.
Addressing Diplomatic Smuggling:
Saudi Arabia has long grappled with a diplomatic smuggling problem, where foreign diplomats were allegedly involved in selling imported alcohol on the black market. The new regulations are aimed at curbing this issue, as foreign embassy staff, who are allowed to import alcohol for embassy use, have been known to sell it illicitly in large quantities.
Potential Future Liberalization:
Rumors have circulated for years that Saudi Arabia might ease its strict stance on alcohol consumption as part of a broader initiative to liberalize the country and attract more international tourists and expatriates. The opening of an alcohol store in the diplomatic quarter is perceived as a small step in this direction, according to a Saudi consultant close to the royal court.
The consultant, who requested anonymity due to the sensitivity of the topic, stated, “It’s a baby step to opening up alcohol sales to non-Muslims in Saudi Arabia eventually, to hotels and other venues.” This move aligns with the government’s ambitious Vision 2030, a comprehensive campaign aimed at reshaping the country’s image, promoting tourism, and diversifying its economy beyond oil.
Seismic Changes in Saudi Arabia:
The reported opening of an alcohol store adds to a series of liberalizing reforms implemented in Saudi Arabia since Crown Prince Mohammed bin Salman assumed power. Vision 2030, his ambitious brainchild, seeks to transform the country economically and socially. Previously banned activities, such as women driving, movie theaters, and concerts, have been allowed, signaling a gradual shift towards a more open and diverse society.
The opening of an alcohol store in Riyadh’s diplomatic quarter reflects a potential shift in Saudi Arabia’s stance on alcohol consumption, albeit limited to non-Muslim diplomats for now. As the kingdom continues to implement Vision 2030, observers anticipate further steps towards liberalization, which could include allowing alcohol sales to a broader audience in the future. This development showcases the complex balance between tradition and modernization in one of the world’s most conservative societies.
