Danish fintech disruptor, Safty, has recently made headlines by successfully securing €11.3 million in venture capital. The funding round was led by Upfin and included support from influential angel investors, among them Jacob Dahl, a board member at Danske Bank. Safty’s innovative approach involves harnessing the power of public and private data, coupled with cutting-edge machine learning technology, to offer financial institutions unique insights into customer needs and behaviors.
Understanding Safty’s Vision:
Safty’s primary goal is to redefine the way financial institutions interact with their customers. By combining public and private data, the company provides a comprehensive overview of customers’ lives, including details like residence, family status, and specific life events or changes in needs. This robust data allows banks to tailor their services more effectively, creating a highly personalized experience for each client.
Current Collaborations and Expansion Plans:
Currently collaborating with notable financial institutions such as Lunar and Sønderjysk Forsikring, Safty aims to leverage the recent funding to further develop predictive products and expand its services to other Nordic countries. The company’s forward-thinking approach positions it as a key player in the evolving landscape of fintech, offering a solution that goes beyond traditional CRM systems and demographic assumptions.
The Words of CEO Jakob Vang Glud:
CEO Jakob Vang Glud expressed the company’s commitment to meeting the evolving demands of today’s consumers. In a statement, Glud highlighted the increasing desire for personalized customer experiences, particularly when dealing with significant decisions related to insurance, pensions, and finances. He emphasized Safty’s unique ability to not only understand past customer events but also to predict future occurrences, making it an invaluable tool for financial institutions looking to stay ahead in a competitive market.
Safty’s Competitive Edge:
Unlike many well-established financial institutions relying on existing CRM systems and broad demographic data, Safty distinguishes itself by delving into the specifics of each customer’s life. Whether it’s a home purchase, a new construction project, the launch of a business, or a name change signaling a shift in life circumstances, Safty aims to capture these nuances. The company’s predictive capabilities enhance its appeal, offering financial entities the opportunity to anticipate and proactively address customer needs.
The Future of Safty:
Looking ahead, Safty envisions a future where its predictive capabilities become even more refined, enabling financial institutions to anticipate and cater to customer needs more effectively. As the company expands its reach into other Nordic countries, it is poised to reshape the landscape of customer interactions in the financial sector.
Safty’s recent funding success marks a significant milestone for the Danish fintech company, solidifying its position as a frontrunner in the industry. With a clear focus on personalization and predictive insights, Safty is set to revolutionize the way financial institutions approach customer engagement. As the company continues to develop innovative solutions, the future holds exciting possibilities for both Safty and the broader fintech ecosystem.
